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References Case Study

Jungheinrich AG - MICE-procurement

Integration into the existing process infrastructure

Jungheinrich AG, based in Hamburg, is a leading provider of intralogistics solutions with over 5,500 employees in Germany alone. The direct sales network in Germany consists of 23 regional branches and regional offices.

In 2014, the group decided to optimise its MICE purchasing with as part of a competitive bidding process.

Website of Jungheinrich AG


The meeting planners of the German Jungheinrich Group companies purchase all required services for events in Germany themselves via a company-specific version of the MICE tool moreDirect.

The requirements for the process were a simplified and audit-proof booking process, its integration into Jungheinrich's existing infrastructure and the subsequent billing of the event via AirPlus.

" is a strategic partner for Jungheinrich who helped to structure the conference volume and to link it to our SAP catalogue system via an interface."

Julia Pinkpank
Processes - Performance & Development
Jungheinrich AG

SAP Implementation of the MICE Tool

The most significant challenge for at that time was the implementation of the MICE tool into SAP's SRM tool (Supplier Relationship Management System), which Jungheinrich uses as an e-procurement solution. For concrete project planning, an IT workshop was held with all departments involved (purchasing, IT, accounting).

After the implementation of the OCI interface (Open Catalog Interface) and the individualisation of the tool, a test access was set up through which the instance could be tested by all participants. This is adapted to Jungheinrich's CI and enables the user to deposit his own conference packages, framework contract hotels and the Jungheinrich event guidelines. 

Etablierung von Prozessstandards

The following workflow is now established: The meeting planners access moreDirect via the SAP purchasing software. After the search and inquiry process and the selection of the conference hotel, the selected hotel is transferred to the procurement tool for approval. The order is then created and an SAP order number is generated in the purchasing tool.

After the event takes over the billing via the meeting card of AirPlus including invoice control and ensuring a complete documentation of the event invoice.

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